You have a BIG dream
You know exactly what you want in your career as a musician and you can envision it all so clearly…
but you’re confused as to how to do it all by yourself.
People have told you to post on YouTube, go live on Periscope, post on Instagram, start a mailing list, perform any chance you can, etc. and honestly…
You want to the freedom to write more songs, collaborate with more artists and finally release the songs you currently have.
Let me guess…
THIS IS YOU
Music is your life. There is no “Plan B”
You can clearly envision the moment you step on that stage to accept that Grammy Award (and you’ve even planned out your speech)
You’re a do-er. You believe in yourself and your dream to be a recording artist
THIS IS ALSO YOU
You’ve spent days working on your YouTube Channel, Instagram, Twitter, Facebook, SoundCloud, Periscope, Patreon and more without actually seeing a large increase in your music plays and (let’s be real here) your bank account
You’ve got a library full of songs and/or demos sitting in your hard drive waiting to be released! (seriously why do we do this?!)
You know that it’s possible to release music on your own, but you have no idea where to begin! Song splits? Copyright? Distribution? #HELP
You know people will LOVE your music, but you’re not clear on what to do to actually get them to hear it.
Let me fill you in on a little secret
All you need is some serious, dedicated and focused
With a direct strategy you will...
Be powerful and creative now that you’ve got a clear understanding of your goal, your target audience and what exactly needs to get done to reach them
Be fulfilled and happy knowing that you are taking steps that will actually make a difference in your career
Take specific action that will lead to measurable results (an increase in social media followers, Spotify plays, income?!)
Have released a song, EP or album on all or select online streaming platforms (SoundCloud, Bandcamp, Spotify, iTunes, Apple Music)
Have a curated brand consistent throughout all your social media platforms
I get it because I felt the same way when I first started as an independent artist. I was totally lost, spreading my energy and time too thin chasing after things that didn’t actually make a difference in my career.
That’s why I created my signature course
“From Aspiring to Artist” is a 1:1 strategic coaching program for creative singers, songwriters and recording artists who are ready to take their career to the next level using my signature method.
It is an 8 Week Program that includes a one on one weekly coaching call
ends with you having a curated, consistent and authentic brand as well as a released a song, EP or album
Here’s how it works
The program is split into 5 phases
The Goal and the Plan
Determine what the main goal is for yourself as an artist (Book more gigs? Book studio sessions? Go on tour?)
Identify what is currently working and where we can make improvements
Develop a plan of execution, JUST FOR YOU
Artist Identity and Branding
Define who you are as an artist and get crystal clear on your brand
Deep dive into your target audience so that we can develop a clear and specific strategy on how to reach the people who have a higher potential of being your superfans
Review your current branding and establish a new brand that matches the aesthetic that you want for your new music release
Plan and execute your rebrand so that you have brand recognition and consistency across all of your social media platforms
Now that we have a super clear understanding of our goal, our brand and our target audience, it’s time to kick things into high gear and TAKE ACTION
Establish what types of content and which social platforms would be best to utilize as a part of our brand strategy
Create a content calendar to schedule your posts
Develop a schedule for batch processing of your content so that you can say goodbye to the overwhelm you feel when having to think about posting everyday!
Releasing Your Music
One of the outcomes of this program is that you will have released a song, EP or album so that you’re music can finally be published independently!
Understand the ins and outs of releasing a song independently (the business aspect, the legal aspects, the social aspects) so that we can be fully prepared to release your music
Determine what content we need to promote the specific single and plan the content roll out on your content calendar
Upload your song, EP or album to a distribution platform
Go over steps to get playlisted
Prepare for your single/album LAUNCH DAY!
Monetizing Your Platforms
Review analytics to see what is working and what isn’t
Explore how to monetize your social platforms
Go over all of the different streams of income as an Independent Artist
Determine which stream of income you’d like to expand on and devise a plan of action to monetize on it
At the end of the program you will have…
A CURATED AND CONSISTENT BRAND AND RELEASED SONG, EP OR ALBUM
All of this is set up so that you can book more gigs, grow your social media following and to be recognized as an Independent Recording Artist and not just an aspiring singer/songwriter.
Apply now to get an added bonus!
A 1:1 vocal coaching session from me FOR FREE!
In your bonus session, I’ll show you
Belting techniques to help develop a fuller tone in all of your range
Vocal warm-ups for you to use to practice and develop your natural ability to sing
Performance techniques to give you more confidence on stage and/or in the recording booth
Proper breathing and posture techniques that will unleash the true power in your voice!
“After working and meeting with you my singing has improved so much and as well with writing my own songs. You always helped me find my confidence in my work and you were always by my side to help me grow as a musician!” - Julia
“Being in your class brought something out of me I never knew I really had. You allowed me to be free as an artist. Your energy and spirit set this great vibe. I can’t thank you enough. Ending this year has been extremely amazing and just too good to be true.” - Anthony
“I’d say I’m super happy with where I’ve grown with these voice lessons mainly because I have finally found my tone, usually it takes me a full warm up to find my tone but now I have adjusted my breathing and air flow to find my tone right off the bat within the first few notes of singing. I wasn’t comfortable singing because I sound different every time but now I now how to stay consistent with my sound and voice.” - Cole
“You know how to encourage a student and give them confidence. That's really important, because without confidence nobody can sing.” - Toc
There’s never been a better time to be an independent artist. We literally have access to all of the tools we need to create our careers at our fingertips.
This is your opportunity to put a STOP to the voice in your head that says “I’m not good enough” and replace it with clear and direct action with accountability and mentorship from your coach.
Now is your chance to take action that will cause measurable results to fulfill on your dreams.
This is the perfect fit for you if…
You already have songs written but you need help developing strategy to get them out there
You’ve got so many questions about the music business and the industry and you’re over searching Ari’s Take for all of your answers
You’re tired of trying to do everything on your own and you would love it if someone could help you figure it out
You truly feel that your music needs to be heard and is up to par with other artists in your niche
You are ready to stop scrolling IG wondering how Tom Misch got over 10 million fans on Spotify on a DIY budget and ready to start taking your career into your own hands
By the end of the program you can expect to…
Have a fully aesthetic brand that resonates with who you are as an artist
Book more live gigs and recording sessions
Have a song, EP or Album available online for your fans to listen to
Increase your social media following
Feel AMAZING knowing that you finally took the steps to make your dreams come true
Seriously though, what if you could be doing what you love for a living?
I absolutely love what I get to do for a living.
But it wasn’t always like that for me.
Please allow me to introduce myself:
I’m Jessica Louise :)
I’m a recording artist, songwriter, vocal coach and strategy coach.
I help Independent Artists find their voice and define their artist identity to be able to start making moves that result in dreams fulfilled
When I’m not writing songs or working on a new project, I’m coaching independent artists on how to have powerful breakthroughs in their careers. I currently teach social media & branding as well as vocal performance and technique at Musicians Institute in Hollywood, CA.
Unlike most teachers, I actually didn’t go to school for music. I studied Theatre Arts and Business Marketing at CSU Long Beach and after I graduated, I decided to live the life of an Independent Artist. I worked as a waitress on the side, picked up any gigs that I could, and went to every open mic possible in attempts to develop my career.
I hit a super low point when I had realized I had spent all of my money and savings on my music and didn’t make any of it back.
That’s when I realized that I’d been going about it all wrong. So I re-evaluated my approach and here’s what I ended up doing.
I got my sound and branding consistent and started meeting the people that meant something in my niche. Soon after, I was being featured on major tracks and saw my Spotify plays and my social media following both increased at a rate I had never seen before! Through the increase in Spotify streams and Instagram followers, I started booking gigs regularly and was generating enough revenue to be able to quit my waitressing job.
Since figuring out my unique sound and brand
I’ve been able to:
Travel the world (all expenses paid) to sing all over the world
Booked 10X’s more (high paying) gigs (and say goodbye to “pay to play” shows!)
Expand and diversify my streams of income as a musician
Charge 5X’s more than when I first started
Crowdfund over 100% of the funds needed for my EP
Grow my social media following 1000%
Collaborate with Grammy award winning songwriters and producers